Rob Watson, Vessel Scanning, Ship Scanning, BoatBuilder, Yacht Designer, Custom Yacht Design, PassageMaker, Passage Maker, Custom Yacht Design, Custom Design, Boats, Marine Designer, AutoCAD, Drafting, Lofting, Deck Plans, Part Drawings, Mechanical Animations, Processes, Safety and Training.© 2006 - C.R. Watson, Watson Enterprises






Trade Show Samples
This page consists of several examples of Trade Show Booth design. Each one has a different set of parameters to decide the process and final outcome. Consider that Display Example 1 has a large product. The teaser is to get clients to the booth. There are hundreds of detailed items inside the unit so we do not need a lot of display case work outside. In Display Example 2 we have a large product and a broad service, but a small space comparatively. The owner wants a place to meet in private to sign contracts. That is the purpose behind the meeting room. In Display Example 3 we have a lot of small products. This will take longer to construct the display because I must first crate correclty sized models of each product with sufficient detail to get the visitor to walk through the 40 x 40 display.

Example 1 - Trade Show Samples - Large Display with Large Interactive Product
Trade Show Mockup For Client Review, Large Product - I started this layout the morning of Saturday, 4/4/15 and posted these Saturday evening after dinner. There is a typical problem in backing up one "undo" too many. I had textured the couch and chairs black and them moved over to something else. I decided to change it and while focused on the problem I hit back one time too many. 
Hitting Back One Time Too Many - In the image above you can see that the furniture is a textured blue. This was a carry over from a previous project years ago. The image in the upper right shows how it should have looked. I retained the image as an example of what happens when you get too cocky.
Chrome and Glass - Render Time nightmare - I like to save the reflective material add on's until the very last because the time it requires to render is exponentionally increased with each component. I can reduce the render quality until the last render but I like to see the results of adjusting lighting and angles. It allows me a bit more creativity.

Trade Show Mockup For Client Review - I started this optional layout Sunday evening after Easter services and dinner and set them to post it by 10:30pm. I decide to explore a different color and thought I would test the idea of a checker pattern like that on hats of Chicago Police. Since this pattern is typical of the northern departments it might not work as well in the south. Just a thought.
Textured Leather and Woodgrain Furniture - From this angle (above) the furniture does appear to block off too much of the product (the RV) and if people were sitting there, it would be a substantial distraction. I am going to relocate the furniture, add custom Brochure Racks, and change the plants type.
Hitting the Back Button One Time Too Many - In these three images I reworked to add the brochure racks and moved the furniture. In these images I did not add post render flares as I want to make sure the client likes this idea first. Please don't judge those plants. They are horrible.

Adjusting Details - Once the general layout is complete I start adding details which lend some realism to the model. These plants (right) look much better than the previous ones and adding the coffee and end tables and throw rug can help too when the scene focuses from that angle. The Brochure Racks (right) would be built from faux checkerplate and aluminum sheeting.



Example 2 - Small Island Setting For A Budget Minded Client
Developing a Custom Trade Show Booth Design
For my second custom display I am going to play the fellow designer sitting in his cubicle who is handed a project. I am asked to do it as a favor to the boss. He/She has a friend who wants to display at OTC and they were able to secure a 10'x30' island and had a limited budget left to build a display. If business took off as they expected they would be able to afford a more elaborate display next year.
Excited by the prospects I immediately realized that I have some real world challenges here in my home office;
  • I am working on a 32bit office computer which I built almost 10 years ago.
  • I am working with legacy software that includes AutoCAD 2000 and Office 2003.
  • I will never be able to achieve the kind of example I want to present from my home office without access to the material and stock library of a custom trade show company
Not a problem. I a have built bigger projects in less time. Except that a 32 bit computer simply does not have the power to render quickly without tapping into the bank of computers found in a moderate size office I should be fine. I have one laptop that is older than this machine. I am going to have to use what I have and make the best of it.
If I worked in a production house I would have access to a full library of RPC images and products all designed to support custom trade show booth development. So, solution one is that I use as many existing models as possible. I can save some time and still be realistic about the layout. Solution two is that I focus on a simple, but realistic display that fits the bill of providing enough detail to show that I know what I am talking about. In this kind of work we can be extravagant with our designs but there will be that occasion when a new start-up with a limited budget just wants to get into the door.
A few years ago I developed some basic models of a ROV for Perry Slingsby. With this model as a place holder I can use the name "ROV SALVAGE" as if it were a proper business name without running into copyright infringement issues. On this model there are a lot of parts missing but it is the correct size and sufficiently close to the real deal to leave no doubt what it is and what my intentions are.

Preliminary Assembly for Customers Draft
One of the first things we would deal with is the list of items wanted by the client. I took some of these from an actual list given to one of the crew setting up next to us in New Orleans. On their 10 x 30 island the client wants a closed lounge setting for someone to lay down and rest. Because the main attraction was a ROV for Salvage Operations I decided to use an actual double sliding door from Freeman Marine.

(Note: This door was built from Freemans blueprints for a yacht I was working on.) The idea of a true marine sliding door would give the client a sense of familiarity since the doors are from a ship. The bar is custom for 4 stools with a standing bartender. A coffee nook of our own choosing is to be set up adjacent to the lounge wall outside (if i have time) for breakfast and drinks.

Construct Lounge Walls and Start Adding Kiosks with Touch Plasma Screens

Using Octanorm and Sentra we wall in the lounge. The frame to fit the Freeman door is custom built in the shop to tie into the Octanorm . The lower slide rail is also notched into the floor stand so that there is no tripping hazard.

The two kiosks are brought from another display and changes made. Color of the Sentra is changed from red to blue, and the perf panels are traded for AL checker plate.

A custom bar and chair are added in based on a picture from the client who saw one at another trade show and wanted one just like it. The only concern I have is that the chairs are in need of something to prevent them from being pushed off the platform into the aisle. I might look at that later.

Adding Details To Test Appearance

In order to speed up rendering we turn off certain features and details but first we need to know what something will look like to make sure the parameters are set correctly. In this scene I made the wood grain with a varnished surface and added napkins and glasses to the bar top. The varnish is going to create a reflective surface as the glasses will create reflective and refractive surfaces. The render time is going to increase exponentionally as I add each unit.

Notice how the chairs are a bit askew. That is because in my interview with the client he wanted to see a bit of realism in our presentation.

Also note that the bottles beneath are just a graphic on the shelves. I can make bottles but render time is already intense with the glossy varnish and glass refraction and for most circumstances the inside of that bar won't be visible.. Once I am certain the bar looks as I want I turned off the gloss feature and removed all but a few glass items to speed up the render time. I can always add those back later.

Decision to Exchange and Why

After adding the framework it is easy to see that the round frame banner will be obscured as one approaches the display. We want the name visible from at least one aisle away so we swap the small round banner for a full surround basic Sentra and Vinyl Text arrangement. (Still working on a limited budget)




I added my light fixtures including some track lights under the inside ledge of the ROV to knock out some of the shadows. After testing the lighting and correcting details such as materials added to the corners of the frame work, trimming the corner post, and adding a display under glass I thing one more render and we are ready to present to the client. Above right is what I developed with "mid range" settings in 3DS Max. My computer would simply not handle the load of a full scale render. (I later disassembled the computer and cleaned out the heat sinks, contacts, etc., and it got a new lease on life. For a while, anyway.)

Example 3 - Construction Process for a Project With A Lot Of Custom Products
In this example I propose a customer who has a list of specific products he/she wants in the display. In order to build the display I first need to develop a model of each object that is going into the show. The level of detail does not need to be 100 percent visual realistic as much as 100 percent dimensionally correct. At this early stage these samples do not have lighting except for that emitted from the light boxes and those are on low settings at this time.
Trade Show Mockup For Client Review - A few items I already made for other scenes. I am placing them into this scene as I go in order to get a feel for their size and general shapes.
Beginning To Populate The Scene - First we have decide on a center piece and I have chosen a fish tank that will have bass and catfish. The Boat is necessary according to the client so we elevate it making as much useable space as possible.
Creative Thinking - As I begin to realize that we have a lot to put into this 1600 square feet (which is large for a booth) I still have large items such as a boat trailer, off-shore boat console, a tent and camping gear, jet ski. I have a lot to consider as I continue bring item into the scene.
Adding the Outboard Motors - I took advantage of having created some outboards for a project a while back. At this stage I do not have permission to use a brand name so I created an outboard that was similar in size and shape to several of this size.

First Display Stand - I decided to start adding in a few display stands to lift items off the floor. Still a long way to go but throwing in some graphics helps a bit.

Raymarine - Raymarine is a real company. In this case I borrowed their name and product line as place holders until I can work up some suitable products for the examples. While this is fun I am eventually going to have to work more toward layout. As of 9:05 Friday April 10, 2015 I am working on camping equipment and supplies.

Example 4 - Adopted Display Restructured for Safety Concerns - Deployed to Europe, Asia, and the Middle East


When I arrived at Thrustmaster in 2007 I was given this display to set up and manage. The first one was made its debut at OTC Houston. The next set up was done in Aberdeen Scotland where I did the setup with only a few minutes help by others. It is an odd shape and made of extruded aluminum pieces that must be assembled from the ground up.
I did this model so that I could show the company owner what it would look like with the specific graphics. Each graphic was made into a panel and then mapped to the 3D model. From that point I could take snapshots around the display. This saved a lot over the years as we did not have to spend thousands of dollars to find out the graphic did not work with our plans.

 Perry Slingsby, Freeman Marine, Octanorm, Sentra retain their trademark and copyright protection. Shown for display only.
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